Category expertise: Analyzing lifestyle trends and motivations, capturing core values and applying relevant insights and implications to key lifestyle categories, including:

» Home & Lifestyle

» Outdoor Living & Garden

» Kitchen & Bath

» Entertaining

» Crafting

Corporate knowledge: Ability to translate corporate vision and client needs into comprehensive strategic plans. Partner with corporate clients to:

» Write and evaluate RFPs

» Review creative concepts & presentation

» Produce white papers & frame talking points

Customer insights: Experienced in:

» Qualitative research and assessments

» Client-site visits

» Immersion tours

» 1:1 interviews

» Competitive analysis

» Focus groups

» Demographic and life-stage assessments

» Successful history of researching, planning, managing and delivering high-visibility projects

» Efficiently managed multi-million dollar budgets, effectively hiring and allocating staffing resources, negotiated contracts, developed timelines and budget projections, consistently met budget and scheduled deliverables

» Experienced speaker and facilitator: industry conferences, small-group meetings, brainstorming workshops and educational conferences

» Produced material for print, Internet, intranet and emerging media, including feature writing, content development and award-winning creative direction

» Frequently published, as well as interviewed, in consumer and trade publications