Lifestyle Insights develops a variety of new-media content to help companies create relationships with their women consumers. This select team of savvy lifestyle experts shapes corporate messaging, programming, strategy and user-generated content with intent — and a little bit of soul.

From Mommy to Maven^SM, our talented collaborators have the knowledge and real-life experiences to help corporations dialogue with their consumers in honest and authentic voices.

We leverage our lifestyle and media expertise to:

» Bring an organized approach to content development & project management

» Use social & traditional media to deliver content with a clear, accessible voice

» Blend a passion for lifestyle content with a research-driven strategy

» Bridge the what and why through multi-channel content & storytelling

» Create talented teams that deliver on time and on budget

» Website & blog content & postings

» Website & blog programming & management

» User-generated content management

» Social networking content creation & engagement

» Social media style guidelines and documentation (web, blog, Facebook, Twitter)

» Custom publishing

» Lifestyle trend research reports

» Corporate presentations, case studies & RFPs

We source and manage an experienced and vetted group of lifestyle associates, with the ability to tap an extensive professional network as needed.

Our areas of expertise include:

» Home & Design

» Outdoor Living & Garden

» Crafting & Collecting

» Food & Drink

» Entertaining & Celebrations

» DIY & Organization

» Sustainable Living

» Wellness

» Technology

» General Lifestyle

Our savvy experts fulfill a variety of content needs, including:

» Storytelling: interviews, profiles and corporate history

» How-to articles and video

» Trend pieces

» Recipe creation & testing

» Photography (food, lifestyle & portrait photography)

» Multi-media storytelling

» eNewsletters

» Content for general distribution

» Video (how-to, corporate, long or short narrative format)

» White papers